Investment Criteria
Seed to Series A; a lead investor already identified
7-10 year time horizon to exit
Focus on ROI through high-potential companies
Cheque size: $25K – $75K CAD
Allow access for individual WEL LPs to co-invest
Each local WEL Fund fine-tunes this investment criteria to power its own regional innovation ecosystems and goals.
“Women’s Equity Lab provides more than just capital. They contribute expertise, mentorship, and access to a powerful network of leaders that has supported our growth. Their involvement has been instrumental to Mimosa’s journey, and we are deeply grateful for the investment, guidance, and connections that have been pivotal to our success.” Dr. Karen Cross, Co-Founder & CEO, Mimosa Diagnostics – WEL Toronto and Atlantic portfolio company
The WEL Advantage
- Fast and Considered Decisions: We follow a paced process that respects Founder’s time.
- Smart Money: Our capital comes with a network of 400+ women leaders and connectors who want you to win.
- A National Network: Multiple funds connecting deals with each other.
FAQs
What stage and types of companies does WEL invest in?
WEL invests in Canadian-based, early-stage startups at the pre-seed and seed stages that are actively fundraising and have a lead investor with a term sheet in place. We are sector-agnostic and inclusive in our approach, supporting founders of all genders while valuing meaningful female influence within leadership teams.
How much do you invest, and how fast do you decide?
We typically invest between $25,000 and $75,000 per company. Our decision process is structured but efficient. After an initial pitch, the group discusses the opportunity and votes on whether to proceed to due diligence. We recognize that founders’ time is valuable and aim to move as efficiently as possible, with final investment decisions typically made within 4-6 weeks, depending on diligence scope, group scheduling, and deal readiness.
Does WEL lead rounds?
We do not typically lead rounds. Our model is collaborative and education-led, and we usually invest alongside a lead investor or as part of a broader round. Where possible, we value companies that allow individual WEL members to co-invest alongside the fund.
What is the application and diligence process like?
Founders apply through a streamlined intake process. Selected companies are invited to pitch to a local investment group, followed by discussion and a vote on whether to proceed to due diligence. We evaluate opportunities based on factors such as early traction, market opportunity, potential returns, ethical standards, and a clear path to exit within seven to ten years. While selection criteria may vary slightly by investment group, our approach is consistent, disciplined, and respectful of founders’ time.
Founder Application
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